This is also applicable to the World of Technology. Cause there is no median. Neither in UI/UX nor in customer<-->(brand)solution relations. One loves to be told what he likes and another one loves to be left alone with uncertainty of scattered LEGO pieces and to build its own experience. And there're more kinds between those two.
So there is no fight between the approaches. Apple cannot beat Google and vice versa. They both add to the maximum satisfaction of a customer. They maximize it. For all the customers. And more parts (segments) we can cut this pie more satisfaction we will bring to any customer and to all of customers.
To conclude my inspired thought, find you piece of the pie and work for it, you can't be wrong in that!
P.S. Also, I recommend to get to know the author. He is a true visioneer.
"Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of four books, "The Tipping Point: How Little Things Make a Big Difference," (2000) , "Blink: The Power of Thinking Without Thinking" (2005), and "Outliers: The Story of Success" (2008) all of which were number one New York Times bestsellers. His latest book, "What the Dog Saw" (2009) is a compilation of stories published inThe New Yorker.
From 1987 to 1996, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper's New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City." (c) taken from Malcolm's website